Showing posts with label CR-Z. Show all posts
Showing posts with label CR-Z. Show all posts

Coverage of CR-Z's MMC up at TOVA

For those who follows this blog closely and might not be aware, our coverage of the CR-Z's MMC is now up at TOVA. The link is http://asia.vtec.net/Reviews/1GCRZMMC/mmc.html#.UUfNXDd1NLE. This is our standard type of coverage for model launch now - product and technical coverage.

If you have a need to comment (some of the contents in our coverage nowadays can be contentious), feel free to do so in the comments section of this post. 

If you are on facebook, please do visit and LIKE us at our TOVA facebook http://www.facebook.com/TOVAsia.

Three interesting questions from the CEO speech on September 21st.

Honda has published a video of the presentation by Honda CEO Ito-san on September 21st on its worldwide site at world.honda.com. The link is at http://world.honda.com/news/2012/c120921CEO-Speech/video01/index.html. TOV and 'Honda Fan' contributor Daniel, after watching the entire 1hour video, heard a rather interesting question from the Q&A session after the speech that we have not seen reported elsewhere.


One japanese journalist from Reuters asked Ito three points:
1) How well do you think the Beat replacement will do in the market? sales?
2) There is quite a stretch between the Beat and the NSX, can you say something about the ground in between?
3) You talked about the development of a CTR for Europe, are there any chances such car would be marketed as well elsewhere? Japan ?

Summarizing Ito-san's answers:
1) From previous experience we know that sales numbers won't turn any heads. Yet we are willing to do it because we simply feel there should be such a car, and I'm hoping that customers will prove me right.
2) Indeed there is a big gap, in which for example should fit the European CR-Z
3) We are hearing the voices calling for such a car in other markets as well, and we will definitely listen to them. However, our first and utmost priority right now remains focused on the three models I mentioned today, and in the mid-ground the European CTR.

Daniel also wanted to highlight the following cavert: "I listened to the session in Japanese, so I may have missed some stuff. Those aren't intended to be word by word translations, but simply writing in my own words what I understood from his answers. For those that want to try in English, (this question) is the before last question, (almost at) the end." 

Note : Corrected wrong info on the journalist who asked the question.

(A little bit) More info on the CR-Z MMC

We have received a little bit more information on the CR-Z MMC which will be launched at this coming Paris Motor Show on the 27th of this month.

Firstly, while the official Honda of Europe's press release has called it the '2013 CR-Z', we have been hearing the term 'CR-Z GT'. It would seem that there is a possibility the MMC CR-Z will be called the CR-Z GT in Europe.

Honda has already announced that the MMC CR-Z/CR-Z GT will feature increases in power of both the petrol engine and the IMA electric motor but yet still keeping the same fuel consumption and emissions. What we have heard from our source is that the actual increase in power is 12ps/hp. However we are not told if this is for the petrol engine alone or for the combined output. Even if this 12ps/hp is for the combined (engine+IMA motor) output, it still means the new MMC CR-Z/CR-Z GT will now have 136ps/hp max power, which will finally make it more than just acceptable. 

Note however that as with all 'scoop' and 'insider' info, there is no guarantee that this is correct or that this will not change when the actual final car is launched in Paris.

The photo above is from Honda of Europe's media site.

Honda CR-Z scores first result podium in Super GT

The Honda CR-Z has scored its first podium in the Super GT championship, with a P3 in this weekend's race at the Fuji circuit.

Racing under 'Team Mugen' as car number 16 in the GT300 class, the Honda CR-Z is now in position 15 in the team's ranking table and position 13 in the driver's ranking table. 

Note that the CR-Z only entered this year's season from round 4 onwards on July at the Sugo circuit. Currently the drivers are Hideki Mutoh and Daisuke Nakajima and the car is officially the Mugen CR-Z GT.

For those who are wondering, this CR-Z does not use the 1.5l LEA IMA hybrid engine. According to information on supergt.net, it is powered by a J35A 3.5l V6 engine delivering circa 300ps.

'New' Honda CR-Z coming this month !

For the JDM, Honda has officially announced the launch of a new CR-Z variant on the 27th of September (this month). The official 'announcement' is on the Honda domestic website http://www.honda.co.jp/CR-Z/new/. This announcement actually doesn't really say anything much, with only 3 teaser photos and the official date of launch. The three photos suggests that the 'new' or MMC CR-Z will get LED daylight running lights (DRLs), a new wheel design and a button on the dashboard labelled 'S+'. What does this 'S+' button do ? There is nothing else on the Honda.co.jp page.

However, one TOV reader/supporter reports that the main items of significance introduced in this facelift, or MMC, are a 'slightly more powerful' engine and special "push-the-button-to-the-boost" feature. This 'push button' seems like the 'S+' button above. The information suggests that this button offers a function like the F1-KERS, and gives the option to consume maximum of electrical power in short time. However, no other details are available at this time. 

It is not known if or when CR-Z's sold outside of Japan will get this facelift.

UPDATE :
There is a suggestion from another TOV forumer who has 'credentials', that this MMC will introduce the new '2nd generation' IMA powerplant for the CR-Z. This is the new 'Earth Dreams' or ED engine with uprated IMA motor and the Lithium Ion battery pack. The ED engine have just been debuted with the launch of the new 9Gen Accord in the U.S. and it would make sense that ED will now start making its way to the other models. 

It is also noted that on the same date (Sept 27th), the CR-Z MMC will also be launched in Europe. According to the European press, the same day will also see the launch of the new 9G Civic Type-R for Europe, which they are guessing will have the new ED 1.6l turbo-charged engine from the HPD (Honda Performance Division) racing Civic. 

Finally, do bear in mind that there have been rumours of a turbocharged CR-Z in the works, a rumour which I was able to confirm as real with one Honda insider I had contact with at one time. So there was also a suggestion that perhaps the European press have made a mistake or was misled, and the MMC CR-Z will see the introduction of the much talked about 'hot' CR-Z that the CR-Z LPL told me in person, that will be launched by Honda. I.e. this MMC will see a 1.6l turbocharged CR-Z which some rumours claims will have a max power of 180hp.

Sept 27th is but 3 weeks away from today. I will be trying to get more info so stay tuned and check back this post often, or go to TOVA facebook at http://www.facebook.com/TOVAsia for notifications of updates to this post.

Honda Hybrid reviews

I just finished a back-to-back weekends test of the new 9G Honda Civic Hybrid and the face-lifted MMC Insight. I will be taking the Jazz Hybrid for review very soon. Once done, I will have completed my cycle of reviews for all the hybrid models sold by Honda Malaysia; CR-Z, Civic, Insight, and Jazz.

Of the four models, as expected the CR-Z was the most fun to drive. Sold as a 'hot hatch' by Honda Malaysia, it is actually quite a competent car despite the theoretical limitations of its rear torsion beam suspension. The only thing really lacking is its engine which runs out of breath much too early. I really, honestly, enjoyed driving the CR-Z when I had it for review.

But as an overall package, I have to say the new Civic Hybrid is the most balanced overall. The new generation IMA engine, which is now 300cc larger for the Civic Hybrid, plus the new Lithium Ion battery endows the HCH with a great driveability. Low end torque is good enough to push me mildly against the seat when going WOT. And it was so confident at higher speeds that it is often going at 110-120kph while I thought it was going at 80-90kph only. The brakes for once are also very good. Its only drawback was the overall looks especially the rear half, plus a very small boot-space for the standard of a Honda. I also developed an understanding on the perspective of negative comments made by the media and some owners regarding the interior quality, the overall performance, and the ride quality of the HCH. All these I hope to cover in the review proper.

Hope to get some articles published over the Hari Raya long weekend.


Honda CR-Z Review is out.





My initial review of the CR-Z is finally finished. There was a slight delay in getting it published on TOVA but it is finally up as at yesterday night. As I did several different tests on this car, I have taken the strategy of publishing several articles so this initial review will be followed by a few other shorter reviews addressing specific areas, like dyno results, or 0-100kph standing start acceleration tests. 


More than any other Honda model, the CR-Z has been 'different'. It is Honda's first hybrid 'sports car', and one of the first hybrid 'sports car' in the world. In addition, Honda has taken a quite different approach with the CR-Z, compared to their sports coupes and hot hatches of old, like the Integra, Civic SiR, CR-X, and so forth, and especially their Type-Rs. Consequently, the CR-Z has elicited countless controversies and even outright arguements between long time Honda fans. Opinions of it have been really polarized, with lots of praises and lots of criticisms. After 'owning' the car for a weekend, I have found that, as would be expected and as usual, it all really do depend on one's point of view. This is one of the most important issue I intend, and hope, to address in this review feature. 

To make it easy for you, the link to TOVA is at http://asia.vtec.net. Feel free to give your comments or ask your questions here in this post. 

CR-Z reviews to start soon

I just returned the CR-Z to Honda Malaysia, during lunch time. I had the car for around 4 days, picking it up early Friday morning. To be honest, I did not have much expectation for the car, due mainly to what I perceive to be its 'below spec' engine. I.e. us Honda freaks are used to sporty Honda cars with 8000rpm redlines and sky-high specific output engines, so a 1.5l i-VTEC with 'only' 125ps didn't exactly stir any excitement when I picked the car up. 

Perhaps it is this lack of expectation, though I would think it has more to do with the generally high-quality of execution Honda did on the CR-Z, I am happy to say it has exceeded my expectations a lot ! I really did enjoy driving the car over the extended weekend. Due to its 'status', as the flag bearer for Honda's sporty driving DNA, i.e. the only truly sporty Honda in the current line-up, I did an almost full suite of testings on the car, like what I used to do on TOVA back many years ago. And the CR-Z really did perform well in most of them.

I will start on my reviews for the CR-Z soon. I will be doing a series of them, covering various aspects of the car. For now, as some sort of teaser, I can say that the CR-Z out-deliver in many areas, at least based on my personal expectations. For the standing start acceleration test for e.g., despite a less than ideal environment, I managed to dip below 9.5 seconds for the 0-100kph test, and below 9 seconds for the corresponding 0-60mph test which required one gear change less. 

And just now, on the dyno, the CR-Z once again surprised me with its much much higher than expected delivered power at the front wheels. The power I registered on the Dynojet just now was more on par with an engine in the 140+ps power output range, rather than the 'only' 124ps that Honda spec'ed it for. 

The series of articles I plan to write on the CR-Z includes an initial preview, then how it performed on the Genting run, coverage of it on the dyno, and the standing start acceleration test. All of these I will compare against other models in the local Honda line-up. Then I will close with a series of three more articles - assessment of the CR-Z from both the Honda enthusiasts and the regular driver points of view and a final assesment. Please check back here at TOVA Honda-Fan for previews of the articles and at TOVA to read the articles themselves.

300 bookings for Honda CR-Z in Malaysia

As expected, the superb pricing and a unique package has made the Honda CR-Z a hit in Malaysia. Honda Malaysia has announced that they have received 300 bookings for the car, despite widespread knowledge that a more powerful version is in the works. 

It has also been announced by some that the automatic (CVT) version will be launched in March next year. Meanwhile Honda Malaysia has added three colours for the CR-Z.

The CR-Z should be showing up on the road soon.

For the full press release, click on the link below.



All-NEW CR-Z WELL RECEIVED BY MALAYSIAN
MOTORISTS

Honda Malaysia introduces three more exciting colours to the CR-Z lineup
Petaling Jaya, 8 December 2011 – Honda Malaysia Sdn Bhd today announced that the recently launched award-winning All-New CR-Z has received overwhelming response by Malaysian motorists recording robust sales of over 300 bookings within a month of its launch. At its launch in early November, the Hot-Hatch hybrid model was targeted to sell 100 units by end of this year.
 
Expressing his delight over the positive acceptance of the CR-Z by Malaysians, Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia commented, “Honda Malaysia is very pleased and encouraged by the overwhelming response for the All-New CR-Z. We believe that the world’s first 6-speed manual transmission hybrid vehicle has
broken new grounds in the automotive choices for Malaysians. In our commitment to exceed customers’ expectations, we are pleased to announce that Honda Malaysia will be bringing in three more exciting new colours to add to the CR-Z lineup and to give Honda customers more options.”

Mr. Ueno added that the new colours for the CR-Z, which are STORM SILVER METALIC, MILANO RED, and CRYSTAL BLACK PEARL are scheduled to arrive by early 2012. “With the introduction of the new colours, we are confident that the environmental friendly and fun-to-drive CR-Z will continue to appeal to customers in Malaysia. 

He continued, “In Malaysia, there is a growing acceptance towards green technologies and hybrid vehicles, especially with the support from the government in offering full exemption of import duty and excise duty for Hybrid vehicles until December 2013. As the pioneer in introducing hybrid technology in Malaysia, the CR-Z is the third hybrid model that Honda has successfully brought to Malaysians. The All-New CR-Z has been able to fulfil the demand for a stylish hybrid vehicle that is not only eco-friendly but also a performance vehicle that is fun to drive. Malaysians can expect to see the CR-Z on the roads from this month onwards.”

The All-New CR-Z is the first model to feature Honda’s versatile 3-Mode Drive System, which enable the driver to choose and switch modes seamlessly depending on their driving style and road situation. The three modes – SPORT, NORMAL and ECON in the CR-Z alters the responses of the throttle, steering, idle stop timing, climate control and the level of assistance provided by the IMA Hybrid System.

Customers can place bookings for the three new colours starting tomorrow. The All-New CR-Z which now comes in Premium White Pearl, Storm Silver Metallic, Milano Red, and Crystal Black Pearl is priced at RM115,000 with a 5 years battery warranty or 140,000 km whichever comes first.

View and test-drive the All-New CR-Z at any authorized Honda dealers and showrooms today! For more information, please call Honda Toll Free number at 1800-88-2020, or log on to www.honda.com.my.

EXCLUSIVE : Higher performance CR-Z in the works !

Ever since the CR-Z was launched, hardcore Honda enthusiasts have been incessantly pointing out how another higher performance variant to complement the current 124ps variant should be Honda's most logical step forward for this model. Everyone agrees that this model is very attractive and has lots of potential and that Honda just needs to fully develop it. More fuel was put into the fire recently when a few magazines from Europe, principally Auto Express U.K. published articles quoting the CR-Z LPL Norio Tomobe-san as saying he indeed had wanted a higher performance version all along and that he is in fact working on one. 

And so, at the launch of the CR-Z for Malaysia, where Tomobe-san himself was seated at the media press conference, guess what would be the one question I was dying to ask ? (no prizes here !)

Not knowing how appropriate the question would be, and also thinking that it can also be a rather insensitive one given that it is the current version that is being launched, I held back throughout the whole press conference without asking any questions. When the press conference was over, I hung around waiting for the right moment. Luckily I didn't had to wait long.
My question to Tomobe-san was straight to the point. Indeed I pointed to exactly the Auto Express magazine's claim that he (Tomobe-san) told them (Auto Express) that a higher performance CR-Z is in the works. Is that true or was he misquoted ?

Tomobe-san's response was non-verbal. He gave me a thumbs-up.

!

This was direct confirmation, by the man himself, that a higher performance CR-Z is indeed in the works. 

What was more surprising was his response to my next question, "Can I publish this in my site. Can I quote him ?" 

"Daijobu" - OK, i.e. "yes, go ahead" !

Naturally I tried to push my luck (I don't think anyone can blame me). I followed up with further questions about rumours of the turbo-charged version, or a 2.0l DOHC version. But my run of luck ended there as Tomobe-san indicated that he is not at a liberty to disclose such details.
Nevertheless, the most important question of all has now been answered and I can confirm because I heard the answer myself.

A higher performance variant of the CR-Z is indeed in the works. The CR-Z model range is (not will be, is being) developed.

Having published this piece of news, I also feel I need to add the following personal opinions. Any higher performance variant of the CR-Z will naturally also be higher in price. Thus if you have already decided to buy the current variant - what has been launched, I feel this piece of news do not invalidate your decision at all. I would think it is quite certain that a high performance CR-Z would sell at the RM150k price point if not higher, if it is still IMA, and closer to RM200k if not IMA. Honda Malaysia CEO Yoichiro Ueno-san actually made this statement, that had it not been for the Malaysian government's exemption of inport and excise duties for hybrid cars, the CR-Z would have to be priced closer to RM200k instead. So the question to ask would be whether you are willing and able to pay the higher asking price that is to be expected of the higher model - how hard-up are you for the extra performance.

Honda CR-Z selling for RM115k !

My internet connection failed right on the day of the CR-Z launch, preventing me from putting up timely updates about the event. With service restored today, I can finally get on with my coverage of the CR-Z for Malaysia.

Honda Malaysia has put the selling price of the CR-Z at an astonishing RM115k, OTR. This is really an incredible price ! To be honest, early last week I SMS'ed some 'friends' with questions about the selling price. Obviously they won't be able to tell me the price outright so I carefully worded my questions, by comparing with existing models. The model I chose was the Civic 2.0l. My 'friends' responded with some hints which suggests to me that the CR-Z will be cheaper than the Civic 2.0l. I stopped at that, not wanting to over-push the 'generousity' of my friends. This is why I posted saying that I believe the CR-Z will sell below RM130k (the price range of the Civic 2.0l). I had honestly expected it to be around RM125k, with a best case of between RM119 to RM121k. But Honda Malaysia outdid themselves and surprised even me, by putting the price at RM115k.


To be honest, the CR-Z has not really been received well universally by all Honda enthusiasts. And my own reaction to it has been lacklustre as well.Much of that has to do with its relatively modest engine power but a little also with the rear suspension layout (torsion beam). However, this low a selling price - RM115k - changes the whole playing field altogether. In one single stroke, the Honda CR-Z is the most affordable 2-door sporty coupe in the Malaysian market. It is the cheapest amongst japanese, korean, and european brands. Even the Kia Forte Koup is slightly more expensive (though by a trivial RM1k). Within this price range too, the CR-Z's modest 124ps rating has also become quite respectable too. The Kia Forte Koup becomes probably the only competitor which is more powerful, thanks to its 2.0l engine. Other comparable cars (2doors, coupe or hatch) in the same price range, well, there really are not that many of them ! 

The closest alternatives are the hot hatches from Suzuki and local manufacturer Proton: the Suzuki Swift Sport 1.6 and the Proton Satria Neo respectively. Both of these uses a 1.6l DOHC engine with variable valve timing. Both are rated at 125ps. There is also the limited edition Proton Satria Neo R3 which has a more powerful 145ps engine though it is less of a direct competitor as it has been 'hardcored', much like a Type-R. 

Over the next few weeks, I plan to spend some time dwelling into this question. It should be a question Honda Fan readers will be interested in as well I think.

More thoughts on the Honda CR-Z for Malaysia/ASEAN

Its barely a day to the official launch of the CR-Z here in Malaysia. So, what can Honda enthusiasts expect from this car ?

To start off, the CR-Z have not and will never be called a 'sports-car' or even a 'sports coupe', certainly not by Honda enthusiasts. And I think it make no pretensions to be one either. After some initial wishy-washy-ness, Honda now calls it a 'sporty coupe'. Actually in terms of overall design, the CR-Z feels every inch a sports coupe. Feedback, even from fussy Honda enthusiasts have been universally positive regarding this aspect of the car. It feels and looks great and sporty, both exterior and interior.


The main area where negative comments are directed at is how it drives. Actually more accurately, it is how it accelerates. Here, focus have mostly centered around two main things : the suspension and the engine. 

The suspension configuration of the CR-Z is a strut / torsion beam layout for front and rear respectively. Honda performance enthusiasts generally prefers the double-wishbone/ independent-multilink layouts or at least strut/ independent-multilink layouts. So the torsion beam rear has came under some fire. But I think one thing to bear in mind is that the CR-Z is part of the Honda line-up segment which holds models like the Fit/Jazz, City, Insight, etc. These models are slotted below the Civic segment and are designed to use the strut/beam suspension layout. There are inherent disadvantages with the torsion beam  but in the end, this is what models in the CR-Z segment uses and thus this is what the CR-Z have to use. Nevertheless, it is worthwhile to bear in mind that the Euro Civic, including the previous generation Euro Civic Type-R uses this suspension layout - strut/beam and it was really very fast and handles quite well indeed, based on personal experience.

Coming to the engine, it is a 16V SOHC-VTEC design and VTEC switches the valve train between 12V and 16V mode, much like the original L15A VTEC used on 1G Jazz 1.5. Power rating of the engine alone is similar, around 110-111 hp. But extra power comes from the IMA motor which delivers around 10-11 hp. So the max power rating for the IMA engine is a combined figure for both the petrol engine plus the IMA motor. Now, Honda however has never really supplied a figure for the CR-Z, at least not for Japan though it is generally held to be around 124ps. Honda U.S. (AHM) specs the max power for the USDM versions at 122hp. So the version to be launched will be spec'ed at around this range : 122 to 124hp (SAE).

While the max power rating for the engine is rather 'ordinary', it is not as much an issue as its lack of power delivery at high-rpms. The IMA motor is basically a high-torque low-rpm motor. It delivers ample torque from anywhere just above 0rpm upwards but falls off drastically once above slightly over 3,000rpm. Redline is around 6200 to 6300rpm which is a bit low when compared to the screaming DOHC and especially the crazy DOHC VTEC engines of the past. So the engine is powerful at low-rpm but will lack the high-rpm capability of past Honda sports engines like the legendary B-series.

But really, all these are just on paper only and surely the more important question is how the CR-Z actually drives on the road, which obviously is where it all counts. 

Based on experience from the Insight and Civic Hybrids and I believe the CR-Z will feel similar, the CR-Z should actually be quite preppy at low-speeds. Even the Insight, which has a smaller 1.3l engine but the same IMA motor, will respond quite nicely to prods at the throttle when one is lazying at low-speeds. The car lunges nicely forward when I blip the throttle in gear on the Insight, despite the buffering from the CVT gearbox. As it is expected that the CR-Z will be launched tomorrow with the 6MT gearbox, so the CR-Z will feel powerful (and is relatively 'powerful') at low-speeds. Normal city driving should be a great experience, especially when one wishes to overtake some crawling chicanes on the roads. It would be when we want sustained power delivery right to the rev-cut, e.g. to do an extended overtaking maneuver over several vehicles at one go, that would be when we feel the limitation of the IMA engine. The programming of the ECU in terms of IMA assist, plus the basic low-rpm nature of the IMA motor means we will get a very nice initial surge of acceleration but which will fade rather rapidly as one sustains the WOT into the rev-cut rpm zone. It do not mean the CR-Z is not capable of high-speed driving. Even the Insight managed to hold its head high when I indulged in some high-speed driving on the highway so I think the CR-Z won't be embarassed when called upon to do that. Its just that it won't deliver what the SiRs or Type-Rs are capable of. 

But hang on, to be fair, Honda never did say the CR-Z is an equal to those legendary models. In any case, it is also doubtful whether there will be many potential buyers of the CR-Z who are previous owners of those models.

Coming to the CR-Z's handling, comments from actual owners in the U.S. and Japan have actually been quite positive. It seems many CR-Z owners in Japan are even taking it to gymkhana competitions and some are turning in respectable times. In our TOV forums, owners of the CR-Z have also given generally positive feedback on the driving feel and handling of their cars.

So basically I think and hope the CR-Z should find some good reception after its launch here in Malaysia and we shall all find out tomorrow.

For more readings about the CR-Z, especially owners feedback, in the TOV forums, follow this link :http://www.vtec.net/forums/forum?forum_id=866821

Thoughts regarding the Honda CR-Z in Malaysia/ASEAN

With the launch of the Honda CR-Z now almost upon us here in Malaysia, my thoughts have been wondering along the lines of considering what kind of buyers would be interested in this rather unique sporty coupe and what would be the cars they will be cross-shopping against.

First of all, thanks to the dominance of the U.S. on the internet, the widely held assumption is that the CR-Z is a 2-seater coupe. This is most probably not the case for our units here. The Honda CR-Z launched here will be imported CBU from Japan, as is all CR-Zs sold across the world. But it will be a RHD version and it will most probably be a 2+2, i.e. the ability to seat 4, or maybe even 5 persons (at a rather tight squeeze for the back passengers). The unit on display at the KLIMS last year was a 2+2, though perhaps not many people will have noticed since it wasn't easily accessible. 

Those who have booked the CR-Z (as I understand, quite a few already) will probably know and those who are interested should also be aware of this. It is like the case of the original CR-X, on which the CR-Z is supposedly the spiritual successor (thought subjected to some controversy). The CR-X was a 2-seater in the U.S. and a 2+2 everywhere else.

Price-wise, understandably Honda Malaysia cannot give me any indications at all. But if we use the JDM pricing, where the Insight starts at around 2 million yen while the CR-Z starts at 2.2 to 2.3 million yen, then a 'purata' estimation suggests that it should be around 15 to 20% higher in price. Given that the Insight starts at around RM100k, that suggests maybe a best price of around RM120k ? Highly unlikely I would think, due to the logistical and economical reasons. 

The biggest problem with a niche model like the CR-Z is precisely that it is 'niche'. Honda Malaysia has been very 'brave' for insisting that they must have a niche model in its line-up while many countries here in ASEAN doesn't even bother. A niche model, is by definition very low in sales volume. While models like even the Freed or Jazz may be measured in terms of sales volumes of hundreds or even thousands a month, the FD2 Civic Type-R last time for e.g. was measured in terms of 60 units a year in sales volume, i.e. single-digit sales figure per month. Anyone who knows how it is like to do business will know that this kind of (extremely low) sales volume drives costs of sales up tremendously. The issue is with warranty, maintenance of spare parts inventory, recovery of expenses incurred in sales (advertisement, P.R. cost, etc), and all sorts of other things. As a consumer, it is very easy for us to state that we are not bothered and that it is the responsibility of the manufacturer, but in the end, every car maker exists to make a profit. They need profit to continue to even exist. 

Given this, my own personal estimate is that there is a chance CR-Z will be launched at a selling price above RM130k, perhaps between the price of the Civic 2.0l and the most basic Accord variant. 

But this is only one part of the picture. 

My personal opinion, based on my own opinions of the Malaysian car marketplace is that selling the CR-Z, given its current specification, at above RM130k is going to be a certain recipe for disaster, effectively ensuring the CR-Z will never sell here. 

So in the end, my personal hope is that Honda Malaysia will launch the CR-Z, very soon, at a selling price closer to that of the Civic 2.0l. Who knows, maybe they might pull off another 'FD2R' with the CR-Z and go below RM130k, cheaper than the Civic 2.0l ? I feel this is not very likely but I thought the same for the FD2R last time too so no matter how unlikely it may be, I think there is always hope !

I will continue with more thoughts in follow-up posts over the next few days.

CONFIRMED DATE for Honda CR-Z launch

It is "double-confirmed" now. The Honda CR-Z is coming to Malaysia, to be launched almost right at the start of next month, barely two weeks away. Based on past track record, the information from the TOVA reader says that what will be launched will be the 6MT version, with the CVT version still under consideration and this info should be accurate. With the Malaysian government extending tax exemption for hybrid vehicles for another year until end of next year, this means that the CR-Z promises to probably be the most affordable sports coupe sold in Malaysia.

Honda CR-Z coming to Malaysia !!

EXACTLY as told to me by a TOVA Honda-Fan reader recently, Honda Malaysia have just announced that they will be launching the CR-Z here in November this year (2011). Thus the reader was 100% accurate right to the launching date !! This means that all his other information are highly likely to be correct as well. Thanks !

The official press release from Honda Malaysia is below.

HONDA MALAYSIA TO LAUNCH THE HONDA CR-Z IN NOVEMBER

Petaling Jaya, 17 October 2011 – Honda Malaysia Sdn Bhd today announced that the award-winning Honda CR-Z will be introduced to the Malaysian market in early November 2011. Malaysia will be the first country in Southeast Asia to launch the Honda CR-Z. “We are pleased that the government has decided to extend the full exemption of import duty and excise duty until December 2013 as announced recently in the Budget 2012. The launch of the CR-Z is timely to support the government’s effort to promote green technology and ensure sustainable development of the nation,” said Mr. Yoichiro Ueno, Managing Director and Chief Executive Officer of Honda Malaysia.

Due to the overwhelming response of the Honda Insight after its launched last year, Honda Malaysia decided to bring in another hybrid vehicle to offer Malaysians more hybrid vehicle options.

The Honda CR-Z was named 2010/ 2011 Car of the Year (COTY) in Japan and won the 2010 Japan Industrial Design Promotion Organisation (JIDPO) Good Design Award. The revolutionary hybrid vehicle is environmentally responsible and at the same time, fun to drive. Since it went on sale in February 2010 in Japan, the Honda CR-Z has been well received with close to 34,000 units sold worldwide as at end December 2010.

More information on the launch of Honda CR-Z will be released in due time.